Dr. Vaishali Sethi
Associate Professor at University Canada West
Dr. Vaishali Sethi is an accomplished academic and industry professional with over 18 years of experience in higher education and corporate sector. She currently serves as an Associate Professor at University Canada West in Vancouver, Canada leading courses in Marketing Management and Sustainable Marketing while contributing to curriculum development, mentoring students and faculty recruitment and training. Holding a PhD in consumer behaviour towards green products, she has published research in reputed journals and presented at international conferences, earning accolades for her work in sustainable marketing.
Her expertise spans digital marketing, consumer behaviour, international marketing and research methodologies, supported by proficiency in various educational technologies and statistical software like Qualtrics, SPSS, AMOS and SmartPLS. Passionate about sustainable marketing, she actively organizes workshops and collaborates on industry-driven projects to enhance student learning experiences. Outside academia, she enjoys traveling, reading motivational literature, and practicing meditation for personal growth and balance.
